What is Dunning?

What is Dunning?

Dunning:

Retry Settings

On every subscription renewal/activation, Zoho Subscriptions will automatically charge your customers card. If it fails, Zoho Subscriptions kick-starts a process called Retry Settings a.k.a Dunning Management to try charging the card again after a specific period of time.
Why Retry Settings?

Retry Settings is more of a follow up method than just canceling a subscription on payment failures. It focuses on reducing the involuntary churn rates which happens due to insufficient credit on card, card expiry, blocked card etc.

If you want to cancel the subscriptions for unpaid customers, Zoho Subscriptions automatically retries to charge the customer card several time to reduce the involuntary churn rates. This way customers are retained and a huge workload is lifted off from your shoulder which gives you ample time to focus on reducing the voluntary churn rate.

This process is called 'dunning'.

More information can be found here (open in new tab):

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