Zoho Subscriptions Report Terminology Explained

Activation means the number of customers who have paid for the software and signups is for every customer including trial customers.

Churn rate is the rate at which the business is losing its revenue.

Net revenue is the revenue made by the product after deduction of refunds (if any).

Monthly Recurring Revenue (MRR) is the normalized monthly revenue calculated by taking into account only the recurring items of subscriptions.

Average Revenue Per User (ARPU) is the average revenue generated per user in a fixed time duration(we do it monthly).

Life Time Value (LTV) is the revenue that a customer will generate in their lifetime.

Lost oppurtunity is when a customer tries to make a payment but the payment gets rejected due to some problem.

Click here for more information on how the data is calculated:

Related Articles
Mapping New Custom Fields in Zoho Subscriptions
Q: If I have synch'd Zoho Subscriptions with Zoho CRM, and then add a new custom field in Zoho CRM, is it possible to add that later in Zoho Subscriptions and then map the new field? Hopefully the initial synch and field mapping is not a one time ...
Does Zoho Subscriptions Integrate to Stripe?
Zoho Subscriptions has an integration available for Stripe. Please find the countries for which Stripe is supported for in this link.
Does Zoho Subscriptions have a mobile app?
Yes, Zoho Subscriptions has a mobile app as well. As of now, you can view the Dashboard, subscription details and receive bell icon notifications.
Is there a way to check email bounces on emails sent from Zoho CRM?
To check your email bounces, Zoho CRM offers you an Email Bounce report by default. This report can be accessed from Reports > Email Reports > Bounce Report.
How do I run a report on line items in quotations?
For this requirement you can create a report in Zoho CRM where you can choose the "Quotes" module and "Products" as the related module. Now choose Summary report --> select fields such as product name , quantity, quote number and subject etc.. Select ...

Related Articles